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This chapter introduces the framework of Ecolinguistics, which is employed in the book to bring together two fields that have rarely met before in academic literature: Cycling Mobility and Critical Discourse Studies (CDS). The ecosophy—or ecological philosophy—encompassing the analytical approach is outlined and explained, showing the centrality of life and the need to celebrate, respect and value all living beings. The chapter provides an overview of the sources of inspiration for the book and briefly explains the notions of Systems Thinking, Framing and Marketisation. The reasons for choosing cycling mobility as an object of investigation are introduced. The final part of this chapter describes the contents of the rest of the book and provides a brief summary of each chapter.
KeywordsEcosophy Well-being Systems thinking Framing Marketisation
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