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Tourism Innovation and Sustainability: Implications for Skills Development in South Africa

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Sustainable Human Resource Management in Tourism

Part of the book series: Geographies of Tourism and Global Change ((GTGC))

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Abstract

This chapter interrogates human resource competencies vis-à-vis innovation in tourism which is an under-researched topic in the tourism literature. Innovation is pertinent not only for competitiveness for tourism firms and destinations, but also for enhancing environmental protection and social benefits in view of sustainable tourism. Innovation is a knowledge-intensive activity which depends on the capabilities of entrepreneurs and employees to learn and implement knowledge to create new and improved ways of doing things. In order to innovate, a specific set of skills is needed which include management competencies with a particular emphasis on leadership, strategic orientation, professionalism and finance management. Data from a national study in South Africa which investigated human resource and skills development in tourism are analysed. The findings reveal critical skills gaps in relation to financial, management and soft skills required for innovation across tourism and hospitality occupational levels and sub-sectors. From a human resource development perspective, issues concerning upskilling and upward career mobility in tourism are also interrogated. This chapter argues for targeted human resource development to foster tourism innovation and support tourism SMEs by enhancing management competencies and offering mentorships. In particular, it is proposed that tourism policy has a role in drawing attention to the importance of improved soft skills development in tourism among tourism and hospitality stakeholders. The chapter contributes to literature and policy debates by offering an enhanced understanding of competencies and skills, as well as policy interventions, needed for tourism and service innovation more broadly in the light of sustainable human resource management.

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Notes

  1. 1.

    Of these tasks, employees indicated that 2071 (10.3% of total tasks assessed) were not part of their function.

  2. 2.

    Reservations and housekeeping managers are not included since their tasks and skills gaps are of a more practical nature and not directly relevant to the discussion in this paper.

  3. 3.

    All employees were assessed on all skills, and it was up to the respondents to identify which were the important skills for their jobs.

  4. 4.

    The use of TEP data necessitated by the general paucity of both primary and secondary data for tourism SMEs and because the TNA tended to capture responses from larger tourism firms.

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Acknowledgements

We acknowledge the National Department of Tourism in South Africa that funded the research on which this chapter is based. We also acknowledge colleagues in the Economic Performance and Development unit at the Human Sciences Research Council who collaborated with us and we thank the respondents who participated in this study. This is our own original—the views expressed are ours and do not reflect those of any other party.

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Correspondence to Irma Booyens .

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Booyens, I., Motala, S., Ngandu, S. (2020). Tourism Innovation and Sustainability: Implications for Skills Development in South Africa. In: Baum, T., Ndiuini, A. (eds) Sustainable Human Resource Management in Tourism. Geographies of Tourism and Global Change. Springer, Cham. https://doi.org/10.1007/978-3-030-41735-2_6

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