Abstract
This chapter discusses the findings of an Emerson College study that evaluated the success of movies with the biggest opening weekends. This study found that many movies with the biggest opening weekends didn’t live up to expectations in light of their declining revenue in subsequent weeks. It is then demonstrated how these results are representative of information cascades. In addition, this study found an inverse relationship for critics and audience ratings among the movies with the biggest opening, second, third and fourth weekends. That is, as the weekends progressed, the average ratings of both the critics and the audience improved.
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Eagan, O. (2020). Movie Buzz & Information Cascades. In: Oscar Buzz and the Influence of Word of Mouth on Movie Success. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-41180-0_6
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DOI: https://doi.org/10.1007/978-3-030-41180-0_6
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