Abstract
This chapter reveals the insights of award-winning producers, directors and actors on the risks involved in filmmaking. They discuss the uncertainties surrounding unexpected hits and misses, and respond to William Goldman’s adage about Hollywood that “Nobody knows anything.” Further, a movie finance and statistics expert is consulted on ways in which to mitigate these risks.
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Eagan, O. (2020). Risks & Rewards. In: Oscar Buzz and the Influence of Word of Mouth on Movie Success. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-41180-0_3
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DOI: https://doi.org/10.1007/978-3-030-41180-0_3
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