Abstract
This chapter gives an introduction to the objectives of a Digital Transformation Program. It describes the need for objectives, and the characteristics of objectives. The chapter shows why executive involvement in developing Digital Transformation objectives is essential. It shows that objectives in different organisations are likely to be different. It gives examples of objectives for one organisation.
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References
Rouillard L (2009) Goals and goal setting: achieve measurable results. Axzo Press. 978-1426018350
Stark J (2016) Product lifecycle management (volume 2): the devil is in the details. Springer. ISBN 978-3319244341
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Stark, J. (2020). Set the Objectives. In: Digital Transformation of Industry. Decision Engineering. Springer, Cham. https://doi.org/10.1007/978-3-030-41001-8_20
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DOI: https://doi.org/10.1007/978-3-030-41001-8_20
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Publisher Name: Springer, Cham
Print ISBN: 978-3-030-41000-1
Online ISBN: 978-3-030-41001-8
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