Abstract
This chapter looks at the Digital Transformation of a football club. The importance of an omni-channel strategy is described. The possibilities for analysis of Big Data about the fan base are outlined. Opportunities with connected players are explained. The possibilities for analysis of Big Data in player transfers are reviewed. Improvements to the in-stadium experience are addressed. Finally, new opportunities with connected fans and fantasy football are introduced.
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© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
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Stark, J. (2020). Digital Transformation of Springfield FC. In: Digital Transformation of Industry. Decision Engineering. Springer, Cham. https://doi.org/10.1007/978-3-030-41001-8_15
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DOI: https://doi.org/10.1007/978-3-030-41001-8_15
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Publisher Name: Springer, Cham
Print ISBN: 978-3-030-41000-1
Online ISBN: 978-3-030-41001-8
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