Abstract
The article presents a research method of creating classification of users needs based on their personality (Big 5) determined on the basis of available digital data. The research is work in progress and is based on a specific use case which is a smart services (home environment) with users interface on a mobile phone. This paper includes the results of preliminary research on the needs of users, formulates research problems and discusses assumptions and the research methods. What distinguishes the proposed solution from others, is that the profile will be available for service just after installing, without the necessity of collecting data about user activity. The idea of data-based users classification, can be used at the early stage, which seems to be important in the adaptation process to any new smart service.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
The research was carried out in 2018, on 60 users of mobile phones, aged 20–29, men and women, (homogeneous group due to emphasize the diversity resulting from personality). The study was a multi-stage: filling of the personality questionnaire (Big 5), monthly observation of behaviors in social profiles and in the use of telephone, in-depth structured interviews aimed at getting as much information as possible about behavior patterns. The results of these studies were behavioral metrics for each of Big 5 dimensions.
References
Kosinski, M., Stillwell, D., Graepel, T.: Private traits and attributes are predictable from digital records of human behavior. Proc. Nat. Acad. Sci. (PNAS) 110(15), 5802–5805 (2013)
Anand, P.: The Reality Behind Voice Shopping Hype’. https://www.theinformation.com/articles/the-reality-behind-voice-shopping-hype?. Accessed 30 Aug 2019
Judge, T., Higgins, C., Thoresen, C., Barrick, M.: The big five personality traits, general metal ability and career success across the life span. Pers. Psychol. 52(3), 621–625 (1999)
Costa Jr., P.T., Mc Crae, R.R.: Four ways five factors are basic. Pers. Individ. Differ. 12(13), 653–665 (1992)
Goldberg, L.R.: The development of markers for the big-five factor structure. J. Pers. Soc. Psychol. 99–110, (2016)
Liu, L., Preotiuc-Pietro, D., et al.: Analyzing personality through social media profile picture choice. In: Association for the Advancement of Artificial Intelligence (2016)
Kern, M.L., et al.: The online social self an open vocabulary approach to personality, University of Pennsylvania, University of Cambridge (2013)
Quercia, D., Kosinski, M., Stillwell, D., Crowcroft, J.: Our Twitter profiles, our selves: predicting personality with Twitter. In: IEEE SocialCom (2011)
de Montjoye, Y.-E., Quoidbach, J., Robic, F., Pentland, A.: Predicting Personality Using Novel Mobile Phone-Based Metrics. MIT/Harvard University (2013). Ecole Normale Suprieure de Lyon
Xu, R., Frey, R.M., Fleisch, E., Ilic, A.: Understanding the impact of personality traits on mobile app adoption insights from a large-scale field study, ETH Zurich (2016)
Back, M.D., et al.: Facebook profiles reflect actual personality not self-idealization. Psychol. Sci. 21(3), 372–374 (2010). https://doi.org/10.1177/0956797609360756
Goldbeck, J., et al.: Predicting personality from Twitter. In: IEEE International Conference on Privacy, Security, Risk, and Trust (2011)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Krzeminska, I. (2020). Personalizing Smart Services Based on Data-Driven Personality of User. In: Debruyne, C., et al. On the Move to Meaningful Internet Systems: OTM 2019 Workshops. OTM 2019. Lecture Notes in Computer Science(), vol 11878. Springer, Cham. https://doi.org/10.1007/978-3-030-40907-4_21
Download citation
DOI: https://doi.org/10.1007/978-3-030-40907-4_21
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-40906-7
Online ISBN: 978-3-030-40907-4
eBook Packages: Computer ScienceComputer Science (R0)