Abstract
The purpose of this research project was to: (1) study the factors that influence the efficiency of the operations of One Tambon One Product (OTOP) in Rayong province and to (2) study the guidelines for increasing the operational efficiency of One Tambon One Product in Rayong. The collection of research data was taken from the entire population of OTOP in Rayong Province. The research included a total of 271 people with an analysis of data upon finding the percentage, mean, and standard deviation of the results, discussed below.
The results of the study of factors affecting the performance improvement of entrepreneurs concluded that the top 4 most important factors were Key Activities, Value Proposition, Key Resources, and Cost Structure, all of which had a high level of impact.
The researcher presents the results as a guideline for increasing the efficiency of the operation One Tambon One Product in Rayong with two plans; one with short-term guidelines and one with long-term guidelines.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Bureau of Local Wisdom and Community Enterprise Promotion, Department of Community Development Ministry of the Interior (2015). Manual Operation of the New OTOP Manufacturer. Bangkok: Department, [2558]
Thakrairach, P., Phonsak, C.: Guidelines for strengthening the management of OTOP product groups: case studies, invention groups, Souvenirs, Ban Pho Sang Sang Souvenirs Pho Krasang District, Khun Han District, Sisaket Province. Thesis, Graduate School Sisaket Rajabhat University (2016)
Sivén, T.: Applying business model canvas in an internal project funding case: IB-HUB. Bachelor thesis, International Business Degree Program, Turku University of Applied Sciences (2014)
Salo, E.: Applying business model canvas with service dominant logic for child sponsorship. Master thesis Degree Program in Service Innovation and Design Laureate University of Applied Sciences (2014)
Sincharu, T.: Statistical Data Analysis with SPSS and AMOS. Printed Times 18. SR Printing Mass Products Co., Ltd., Nonthaburi (2017)
Chearakul, T.: Problems and guidelines for adaptation of OTOP to be ready for the opening of the AEC. J. Hua Chiew Chalermprakiet Univ. Executive J. 34(1), 177–188 (2014)
Phutthaphumpitak, W.: OTOP and stepping into the AEC route OTOP TO AEC. Western Univ. Res. J. Human. Soc. Sci. 1(2), 100 (2015)
Thailand Economic Crisis 1997. [Online] (2004). https://www.bloggang.com/viewdiary.php?id=merveillesxx&month=12-2004&date=29&group=4&gblog=21. Accessed 31 Jan 2018
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Nanthasudsawaeng, K. (2020). Guidelines for Increasing Operational Efficiency for Entrepreneurs of One Tambon One Product (OTOP) in Rayong. In: Auer, M., Hortsch, H., Sethakul, P. (eds) The Impact of the 4th Industrial Revolution on Engineering Education. ICL 2019. Advances in Intelligent Systems and Computing, vol 1135. Springer, Cham. https://doi.org/10.1007/978-3-030-40271-6_35
Download citation
DOI: https://doi.org/10.1007/978-3-030-40271-6_35
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-40270-9
Online ISBN: 978-3-030-40271-6
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)