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International Conference on ‘Knowledge Society: Technology, Sustainability and Educational Innovation’

TSIE 2019: Technology, Sustainability and Educational Innovation (TSIE) pp 314–327Cite as

The Use of Audiovisual Booktrailer to Promote Reading Among University Students

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1110))

Abstract

This research work proposes the use of the audiovisual format, specifically booktrailer, to promote reading in university students, taking as a case study the Social Communication Grade of the Technical University of Machala, Ecuador. After a literature review of the main concepts around literature, education and audiovisual, the methodology of action-research is used, with an experimental approach, in the production and editing of a video based on the work El Tunel’ by the Argentine writer Ernesto Sábato to finally carry out a study of perception and receptivity among the students.

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Author information

Authors and Affiliations

  1. Ultra-Narrativa Audiovisual, Machala, Ecuador

    C. Rivera Orbe

  2. Universidad Técnica de Machala, Machala, Ecuador

    F. Tusa Jumbo

  3. Universidad Autónoma de Barcelona, Barcelona, Spain

    S. Tejedor & L. Cervi

Authors
  1. C. Rivera Orbe
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  2. F. Tusa Jumbo
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  3. S. Tejedor
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  4. L. Cervi
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Corresponding author

Correspondence to C. Rivera Orbe .

Editor information

Editors and Affiliations

  1. Ciudadela Universitaria, Universidad Técnica del Norte, Ibarra, Ecuador

    Andrea Basantes-Andrade

  2. Ciudadela Universitaria, Universidad Técnica del Norte, Ibarra, Ecuador

    Miguel Naranjo-Toro

  3. Ciudadela Universitaria, Universidad Técnica del Norte, Ibarra, Ecuador

    Marcelo Zambrano Vizuete

  4. Department of Mathematics and Computer, Eindhoven University of Technology, Eindhoven, Noord-Brabant, The Netherlands

    Miguel Botto-Tobar

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Rivera Orbe, C., Tusa Jumbo, F., Tejedor, S., Cervi, L. (2020). The Use of Audiovisual Booktrailer to Promote Reading Among University Students. In: Basantes-Andrade, A., Naranjo-Toro, M., Zambrano Vizuete, M., Botto-Tobar, M. (eds) Technology, Sustainability and Educational Innovation (TSIE). TSIE 2019. Advances in Intelligent Systems and Computing, vol 1110. Springer, Cham. https://doi.org/10.1007/978-3-030-37221-7_26

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