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When Interfaces Make It Real

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Haptic Sensation and Consumer Behaviour

Abstract

This chapter aims to reflect on the role of intermediaries that are interfaces and how their tactile attributes are “integrated” into the processing of information by consumers when browsing and searching for products through the device. We first define and explain the different type of tactile interfaces currently available on the market. Second, we discuss the tactile rendering techniques and benefits from a consumer’s perspective for online shopping .

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Notes

  1. 1.

    https://www.futura-sciences.com/tech/dossiers/technologie-tablettes-essor-tactile-1472/page/4/.

  2. 2.

    https://www.youtube.com/watch?v=zo1n5CyCKr0.

  3. 3.

    https://www.cnrtl.fr/lexicographie/r%C3%A9alisme.

  4. 4.

    http://www.larousse.fr/dictionnaires/francais/r%C3%A9alisme/66833?q=r%C3%A9alisme#66088.

  5. 5.

    http://www.gamification-in-tourism.com/how-to-use-virtual-reality-in-tourism/.

  6. 6.

    https://fashionretail.blog/2018/05/07/ar-vr-in-fashion/.

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Authors and Affiliations

  1. Mind Your Sense Consulting, Lyon, France

    Margot Racat

  2. University of Lyon, Iaelyon School of Business, Magellan Research Lab, Lyon, France

    Sonia Capelli

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  1. Margot Racat
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  2. Sonia Capelli
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Racat, M., Capelli, S. (2020). When Interfaces Make It Real. In: Haptic Sensation and Consumer Behaviour. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-36922-4_3

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