Introduction to the World of Haptic Sensations

Racat, Margot; Capelli, Sonia

doi:10.1007/978-3-030-36922-4_1

Margot Racat³ &
Sonia Capelli⁴

966 Accesses

Abstract

This chapter aims to position the sense of touch within the consumption context. The authors first define the sense of touch from cultural, sociological, psychological, and marketing perspectives. The authors provide an overview of the academic research of “what is touching” and explain its characteristics—i.e. “how do we touch”. Then the authors show the explicit and implicit influence the sense of touch has on our perceptual system and mind—i.e. information processing. At the end of the chapter, the authors expose how it influences consumers’ direct experience of product in store environments.

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Notes

1.
See for the complete article: http://psychclassics.yorku.ca/Harlow/love.htm.

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Mind Your Sense Consulting, Lyon, France
Margot Racat
University of Lyon, Iaelyon School of Business, Magellan Research Lab, Lyon, France
Sonia Capelli

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Racat, M., Capelli, S. (2020). Introduction to the World of Haptic Sensations. In: Haptic Sensation and Consumer Behaviour. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-36922-4_1

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DOI: https://doi.org/10.1007/978-3-030-36922-4_1
Published: 07 January 2020
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