Abstract
This chapter looks at the afterlife of DreamWorks’ films in the 2010s, with a particular focus on the lasting impact of their earlier CGI movies nearly two decades after their release, in a cultural landscape which has already shifted significantly. It concentrates on the repurposing and remediation of films like Shrek and Bee Movie by internet fan cultures, as the crassness and irreverence of the DreamWorks canon are reflected in its films’ prominence in the surreal world of internet memes, remixes and viral videos. Through interviews with online fans and meme creators, the chapter dissects the appeal of DreamWorks within these internet subcultures and draws connections between the ways in which the films have been repurposed and the content of the films themselves.
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Summers, S. (2020). Shrek Gets Shreked: DreamWorks’ Online Afterlife. In: DreamWorks Animation. Palgrave Animation. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-36851-7_7
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