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Use of 360-Degree Video in Organizational Communication: Case Study of Humanitarian Aid NGOs

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Journalistic Metamorphosis

Part of the book series: Studies in Big Data ((SBD,volume 70))

Abstract

Virtual reality and 360-degree video are being used in several areas. Journalism is among them. In fact, the use of these technologies and formats has given way to a novel trend known as Immersive Journalism. But organizational communication and, more specifically, humanitarian aid NGOs have found in 360 video storytelling an opportunity to bring the realities where they work closer to the society. The aim of this immersive narrative is to allow users to become witnesses through a first-person experience of the stories’ events. And connected to this, to promote the creation of ties with ‘the others’ and their realities. In this study, it is analyzed from a critical and ethical point of view the 360-degree video content produced by five well-known NGOs: International Federation of Red Cross and Red Crescent Societies, Doctors Without Borders, UNHCR, Save the Children and World Vision International.

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Acknowledgements

This research has been developed within the project Digital native media in Spain: storytelling formats and mobile strategy (RTI2018-093346-B-C33), from the Ministry of Science, Innovation and Universities (Government of Spain) and co-funded by the ERDF structural fund. Furthermore, this study has been developed within the framework of the activities of the Novos Medios Research Group (GI-1641) from the Universidade de Santiago de Compostela, supported by the Program of Consolidation and Structuring of Competitive Research Units of Regional Government of Galicia—Xunta de Galicia—(ED431B 2017/48). On the other hand, the author Sara Pérez-Seijo is beneficiary of the Training University Lecturers’ (FPU) Program funded by Spanish Ministry of Science, Innovation and Universities (Spanish Government).

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Authors and Affiliations

  1. Universidade de Santiago de Compostela, Santiago de Compostela, Spain

    Sara Pérez-Seijo & Berta García-Orosa

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  1. Sara Pérez-Seijo
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  2. Berta García-Orosa
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Correspondence to Sara Pérez-Seijo .

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Editors and Affiliations

  1. Faculty of Communication Sciences, Universidade de Santiago de Compostela, Santiago de Compostela, Spain

    Jorge Vázquez-Herrero

  2. Faculty of Communication Sciences, Universidade de Santiago de Compostela, Santiago de Compostela, Spain

    Sabela Direito-Rebollal

  3. Faculty of Communication Sciences, Universidade de Santiago de Compostela, Santiago de Compostela, Spain

    Alba Silva-Rodríguez

  4. Faculty of Communication Sciences, Universidade de Santiago de Compostela, Santiago de Compostela, Spain

    Xosé López-García

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Pérez-Seijo, S., García-Orosa, B. (2020). Use of 360-Degree Video in Organizational Communication: Case Study of Humanitarian Aid NGOs. In: Vázquez-Herrero, J., Direito-Rebollal, S., Silva-Rodríguez, A., López-García, X. (eds) Journalistic Metamorphosis. Studies in Big Data, vol 70. Springer, Cham. https://doi.org/10.1007/978-3-030-36315-4_8

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