Abstract
How customers shape your business +++ New methods of identifying what customers want +++ Stay honest, become transparent +++ Only make promises you can keep +++ Why it is important to digitize in-house before approaching customers +++ Review your partners +++ Effective crisis management approaches +++ Ethical business as a philosophy for the digital future +++
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Küng H (2010) Anständig wirtschaften. Piper, Munich
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Weber, A. (2020). First, Look Inward, Then to the Customer. In: Digitalization for Value Creation. Future of Business and Finance. Springer, Cham. https://doi.org/10.1007/978-3-030-36229-4_12
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DOI: https://doi.org/10.1007/978-3-030-36229-4_12
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