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Strategic Innovative Marketing and Tourism pp 375–384Cite as

Blockchain Applications in Tourism and Tourism Marketing: A Short Review

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Abstract

Blockchain is one of the most prominent and discusses technologies of the twenty-first century that has the potential to change, the way that we are conducting business, payments, and the management processes in a big number of industries. Based on the Distributed Ledger Technology (DLT), blockchain applications provides a breakthrough and innovative solutions due to the security they offer to the participants of the network, the efficiency of record keeping and transaction execution, and the automation solutions in terms of executing contracts when certain conditions are met (smart contracts). Despite the fact that most literature concerning blockchain focuses on its use in the finance industry and cryptocurrencies, there is a growing interest in the ways that this technology could be applied in other industries and management processes as well, both in the private and the public sector. In this paper, we are going to review the main propositions and findings in the literature concerning the use of blockchain technology in tourism and tourism marketing. We identify potential uses of blockchain in the tourism and hospitality industry in general and outline the benefits derived, and the challenges that will arise from the adoption of this innovative technology. Finally, we point out some direction for future research on the topic.

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Author information

Authors and Affiliations

  1. University of Western Macedonia, Koila Kozani, Greece

    Ioannis Antoniadis & Konstantinos Spinthiropoulos

  2. University of Western Macedonia, Grevena, Greece

    Stamatis Kontsas

Authors
  1. Ioannis Antoniadis
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  2. Konstantinos Spinthiropoulos
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  3. Stamatis Kontsas
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Corresponding author

Correspondence to Ioannis Antoniadis .

Editor information

Editors and Affiliations

  1. Department of Business Administration, University of West Attica, Aigaleo, Greece

    Androniki Kavoura

  2. Department of Business Administration, State University of New York at Oswego, Oswego, NY, USA

    Efstathios Kefallonitis

  3. Department of Business Administration of Food and Agricultural Enterprises, University of Patras, Agrinio, Greece

    Prokopios Theodoridis

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Antoniadis, I., Spinthiropoulos, K., Kontsas, S. (2020). Blockchain Applications in Tourism and Tourism Marketing: A Short Review. In: Kavoura, A., Kefallonitis, E., Theodoridis, P. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-36126-6_41

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