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Gender and Racial Diversity in Commercial Brands’ Advertising Images on Social Media

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Social Informatics (SocInfo 2019)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 11864))

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Abstract

Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses give guidelines on how to build a fully automated watchdog for gender and racial diversity in online advertisements.

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Author information

Authors and Affiliations

  1. Qatar Computing Research Institute, Hamad Bin Khalifa University, Doha, Qatar

    Jisun An & Haewoon Kwak

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  1. Jisun An
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  2. Haewoon Kwak
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Correspondence to Jisun An .

Editor information

Editors and Affiliations

  1. Qatar Computing Research Institute, Doha, Qatar

    Ingmar Weber

  2. Qatar Computing Research Institute, Doha, Qatar

    Kareem M. Darwish

  3. University of Koblenz-Landau, Koblenz, Germany

    Claudia Wagner

  4. Max Planck Institute for Demographic Research, Rostock, Germany

    Emilio Zagheni

  5. Northeastern University, Boston, MA, USA

    Laura Nelson

  6. Max Planck Institute for Demographic Research, Rostock, Germany

    Samin Aref

  7. GESIS-Leibniz Institute for the Social Sciences, Cologne, Germany

    Fabian Flöck

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An, J., Kwak, H. (2019). Gender and Racial Diversity in Commercial Brands’ Advertising Images on Social Media. In: Weber, I., et al. Social Informatics. SocInfo 2019. Lecture Notes in Computer Science(), vol 11864. Springer, Cham. https://doi.org/10.1007/978-3-030-34971-4_6

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  • DOI: https://doi.org/10.1007/978-3-030-34971-4_6

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-34970-7

  • Online ISBN: 978-3-030-34971-4

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