Abstract
Social networks have renewed the ways audiences experience art and its spaces. The phenomenon concerns visitors, communicating their art experience through social media, and the artistic institutions, communicating their spaces and events. Sharing contents is a practice of fruition that allows the experience to be textualized. Our research focuses on how Igers represent themselves and their experience at museums, through a qualitative and quantitative description of the data collected. Our approach can support art institutions’ communication strategies.
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Notes
- 1.
In order to hyperlink the image’s geographical location.
- 2.
Hashtags and geotags present an important difference. In the first case the lexical choices to describe the image belong to the user; in the second case the choice is instead dictated by a list made available by the platform itself.
- 3.
The size of each circle is proportioned to the amount of average presence of places in the population.
- 4.
During the process, trying to establish the quantitative relevance of the hashtags in the dataset, we found a gap between the number of the images and the number of the main hashtag “museum.” This gap pertains to the user experience of publishing, that provides the usage of the hashtag in the first comment and not in the caption. According to Instagram’s system, only the hashtag published in the caption and in the first comments are involved in the indexing of the images. So, we needed to enrich the edgelist with all the hashtags present in all the textual comments files, relating them to the images under they were published.
- 5.
Categories are: Objects in the Space (36, 29%); Spaces of Exhibition (13,71%); Figure Objects in Public Space (12,49%); Close-up (12,44%); Off Topic (11,81%); Upload Objects in Space (3,62%); Ground Objects in Public Space (3,30%); Selfie with Ground Objects (1,67%); Uploaded Figure Objects in Public Space (1,13%); Selfie with Objects in the Space (0.72%); Uploaded Spaces of Exhibition (0.59%); Outside Figure Objects Shot from Inside (0,50%); Selfie with Ground Objects in Public Space (0,36%); Uploaded Selfie with Objects in the Space (0,27%); Uploaded Ground Objects in Public Space (0,27%); Inside Objects Shot from Outside (0,23%); Selfie with Objects with no Exhibit Context (0,18%); Outside Ground Objects Shot from Inside (0,18%); Inside Selfie with Figure Objects in Public Space (0.09%); Uploaded Selfie Interaction with Objects (0,09%); Objects with No Exhibit Context (0,05%).
- 6.
“Museo” is the Italian and Spanish word for “museum”.
- 7.
Tags and percentages are: museum (100.00%); art (40, 55%); travel (15.45%); photography (15.45%); artist (11.73%); architecture (9.91%); gallery (9.09%); painting (8.91%); love (8.64%); contemporaryart (8.64%); history (8.55%); instagood (8.73%); beautiful (6.91%); photooftheday (6.73%); paris (6.73%); exhibition (6.64%); arte (6.18%); design (6.18%); artwork (6.18%); museo (6.00%); picoftheday (5.91%); photo (5.36%).
- 8.
In which we had related the pictures to their hashtags published in comments and captions.
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Vitale, P., Mancuso, A., Falco, M. (2020). Museums’ Tales: Visualizing Instagram Users’ Experience. In: Barolli, L., Hellinckx, P., Natwichai, J. (eds) Advances on P2P, Parallel, Grid, Cloud and Internet Computing. 3PGCIC 2019. Lecture Notes in Networks and Systems, vol 96. Springer, Cham. https://doi.org/10.1007/978-3-030-33509-0_21
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