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Screens Affordances in Image Consumption

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Proceedings of the Future Technologies Conference (FTC) 2019 (FTC 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1070))

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Abstract

Despite the infusion of screen technologies, we hardly notice their properties as we commonly interact with them. Encounters with visual driven-networks occur through the screens orienting consumers toward visual data and information. Through physical interactions with the object and its surface, images move fastly. More than any contemporary object, screens have facilitated the proliferation of customized visual information. As the potential adaptability of screens as technology expands, the screen is evolving into new directions and applications in capturing consumers’ attention in the most attractive ways. Taking in account the current trends in which smartphones and tablets are at the forefront of marketing innovation and commercial applications, this paper aims to establish a conceptual relationship between smartphones screens affordances and the consumption of images. Based on the literature review, a theoretical framework and insights for future research on the topic of consumer behavior in screen culture are proposed.

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Authors and Affiliations

  1. GOVCOPP, University of Aveiro, Campus Universitário de Santiago, 3810-193, Aveiro, Portugal

    Ema Rolo & Helena Nobre

  2. DigiMedia, University of Aveiro, Campus Universitário de Santiago, 3810-193, Aveiro, Portugal

    Vania Baldi

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  1. Ema Rolo
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  2. Helena Nobre
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  3. Vania Baldi
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Correspondence to Ema Rolo .

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Editors and Affiliations

  1. Faculty of Science and Engineering, Saga University, Saga, Japan

    Kohei Arai

  2. The Science and Information (SAI) Organization, Bradford, West Yorkshire, UK

    Rahul Bhatia

  3. The Science and Information (SAI) Organization, Bradford, West Yorkshire, UK

    Supriya Kapoor

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Rolo, E., Nobre, H., Baldi, V. (2020). Screens Affordances in Image Consumption. In: Arai, K., Bhatia, R., Kapoor, S. (eds) Proceedings of the Future Technologies Conference (FTC) 2019. FTC 2019. Advances in Intelligent Systems and Computing, vol 1070. Springer, Cham. https://doi.org/10.1007/978-3-030-32523-7_12

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