Method to Create Fashion Collections—From Practice to Teaching

Abstract

One of the challenges for fashion designers is the development of successful collections. They must be consistent with needs like brand values and innovation. The experience of working in the garment industry, allied to the practice of teaching in design institutions, allowed the creation of a Method to Create Fashion Collections. For its development, we studied different methodologies from design and other areas with the aim of analyzing and organizing them in specific stages. The method presented in this study could be used as a tool for professionals, teachers, and students to encourage a global vision in the planning of collections. Divided into 6 Steps this Method comprises: Collecting Information—Brand and Market; Choosing Innovation Guidelines; Creating the Consumers Profiles; Inspire to Create; Developing the Collection—Results and Processes; Analyzing and Improving—Short, Medium and Long Term. Therefore, it works as an open tool for better application in view of the needs perceived by the professional of the area, so it can be adapted according to each case study. Its purpose is to allow a global view of a diversity of parameters so that they are applied into goods or services.