Abstract
One of the specific characteristics of design is shaping the visual appearance of products, but this feature is not valued in the same way as the functional aspect in some industrial areas. In this sense, this paper describes the real case of an industrial product (a filter housing) that was initially designed considering only functional and technical aspects. Over the years this product became a reference product in the agronomic field and also one of the most copied filters in the world. The company then opted for a new strategy: redesigning the external shape of the filter without losing any functional characteristics. The process of redesigning this new product was based on the use of analogies with nature as source of inspiration. As a result, an helicoidal shape describing the movement of the water inside the filter was the innovative and creative element that permitted to offer a new identity for this product, achieving an industrial design registration in some of the most influential countries in the world.
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Acknowledgment
We thank Sistema AZUD S.A. company for all the provided data and information that enabled to write this manuscript. Special thanks go to Manuel García, Marta García, Pablo Jumilla, María Teresa Munuera, José Miguel López and Yusimí Rodríguez for their contributions and suggestions.
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Parras-Burgos, D., Cañavate, F.J.F., Cavas-Martínez, F., Fernández-Pacheco, D.G. (2020). Nature Inspired Redesign of the Visual Appearance of an Industrial Product. In: Rizzi, C., Andrisano, A.O., Leali, F., Gherardini, F., Pini, F., Vergnano, A. (eds) Design Tools and Methods in Industrial Engineering. ADM 2019. Lecture Notes in Mechanical Engineering. Springer, Cham. https://doi.org/10.1007/978-3-030-31154-4_5
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