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International Conference on Advanced Intelligent Systems and Informatics

AISI 2019: Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2019 pp 427–437Cite as

The Impact of De-marketing in Reducing Jordanian Youth Consumption of Energy Drinks

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1058))

Abstract

This paper explores the world of energy drinks and its negative effects on the youth and how to de-market it, the study uses a quantitative method to evaluate the impacts of consuming energy drinks among minors and the youth, in this paper we distributed surveys on the targeted sample who are the youth of Jordan and got back some very interesting results, the results of the surveys were analyzed thoroughly using the latest mathematical analyzing methods and software to give out a clear big picture of what is happening in reality with the consumers of energy drinks from the youth. the results that we arrived to showed some trends that are worrying which require immediate actions before the issues go out of hand, and for the sake of countering and solving these issues we made a list of applicable recommendations that we found best at the end of the paper to act as a starting point to apply measures to solve the issues at hand in order to save the society from a danger they are unaware of, and help preserve the health of youth.

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Author information

Authors and Affiliations

  1. Amman Arab University, Amman, Jordan

    Motteh S. Al-Shibly

  2. Faculty of Economics and Management Sciences, University Sultan Zainal Abidin, Kuala, Terengganu, Malaysia

    Mahmoud Alghizzawi

  3. Faculty of Applied Social Sciences, University Sultan Zainal Abidin, Kuala Terengganu, Terengganu, Malaysia

    Mohammed Habes

  4. Faculty of Engineering and IT, The British University in Dubai, Dubai, UAE

    Said A. Salloum

  5. Faculty of Engineering and IT, University of Fujairah, Fujairah, UAE

    Said A. Salloum

Authors
  1. Motteh S. Al-Shibly
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  2. Mahmoud Alghizzawi
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  3. Mohammed Habes
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  4. Said A. Salloum
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Corresponding author

Correspondence to Said A. Salloum .

Editor information

Editors and Affiliations

  1. Cairo University, Giza, Egypt

    Aboul Ella Hassanien

  2. The British University in Dubai, Dubai, United Arab Emirates

    Khaled Shaalan

  3. Ain Shams University, Cairo, Egypt

    Mohamed Fahmy Tolba

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Al-Shibly, M.S., Alghizzawi, M., Habes, M., Salloum, S.A. (2020). The Impact of De-marketing in Reducing Jordanian Youth Consumption of Energy Drinks. In: Hassanien, A., Shaalan, K., Tolba, M. (eds) Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2019. AISI 2019. Advances in Intelligent Systems and Computing, vol 1058. Springer, Cham. https://doi.org/10.1007/978-3-030-31129-2_39

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