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Understanding the Impact of Social Media Practices on E-Learning Systems Acceptance

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Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2019 (AISI 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1058))

Abstract

There have been several longitudinal studies concerning the learners’ acceptance of e-learning systems using the higher educational institutes (HEIs) platforms. Nonetheless, little is known regarding the investigation of the determinants affecting the e-learning acceptance through social media applications in HEIs. In keeping with this, the present study attempts to understand the influence of social media practices (i.e., knowledge sharing, social media features, and motivation and uses) on students’ acceptance of e-learning systems by extending the technology acceptance model (TAM) with these determinants. A total of 410 graduate and undergraduate students enrolled at the British University in Dubai, UAE took part in the study by the medium of questionnaire surveys. The partial least squares-structural equation modeling (PLS-SEM) is employed to analyze the extended model. The empirical data analysis triggered out that social media practices including knowledge sharing, social media features, and motivation and uses have significant positive impacts on both perceived usefulness (PU) and perceived ease of use (PEOU). It is also imperative to report that the acceptance of e-learning systems is significantly influenced by both PU and PEOU. In summary, social media practices play an effective positive role in influencing the acceptance of e-learning systems by students.

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Author information

Authors and Affiliations

  1. Faculty of Engineering and IT, University of Fujairah, Fujairah, United Arab Emirates

    Said A. Salloum

  2. Faculty of Engineering and IT, The British University in Dubai, Dubai, United Arab Emirates

    Said A. Salloum & Khaled Shaalan

  3. Applied Computational Civil and Structural Engineering Research Group, Faculty of Civil Engineering, Ton Duc Thang University, Ho Chi Minh City, Vietnam

    Mostafa Al-Emran

  4. Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin, Kuala Terengganu, Malaysia

    Mohammed Habes

  5. Faculty of Economics and Management Sciences, Universiti Sultan Zainal Abidin, Kuala Terengganu, Malaysia

    Mahmoud Alghizzawi & Mazuri Abd. Ghani

Authors
  1. Said A. Salloum
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  2. Mostafa Al-Emran
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  3. Mohammed Habes
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  4. Mahmoud Alghizzawi
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  5. Mazuri Abd. Ghani
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  6. Khaled Shaalan
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Corresponding author

Correspondence to Mostafa Al-Emran .

Editor information

Editors and Affiliations

  1. Cairo University, Giza, Egypt

    Aboul Ella Hassanien

  2. The British University in Dubai, Dubai, United Arab Emirates

    Khaled Shaalan

  3. Ain Shams University, Cairo, Egypt

    Mohamed Fahmy Tolba

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Salloum, S.A., Al-Emran, M., Habes, M., Alghizzawi, M., Ghani, M.A., Shaalan, K. (2020). Understanding the Impact of Social Media Practices on E-Learning Systems Acceptance. In: Hassanien, A., Shaalan, K., Tolba, M. (eds) Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2019. AISI 2019. Advances in Intelligent Systems and Computing, vol 1058. Springer, Cham. https://doi.org/10.1007/978-3-030-31129-2_33

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