Abstract
The idea of corporate social responsibility (CSR) responding to the challenges of sustainable development is currently being questioned, mainly due to its implied nature and alleged lack of genuine involvement of businesses in the implementation of CSR ideas. We argue that the basic requirement for genuine involvement of a company is the engagement of its employees in projects supporting sustainable development goals. Such projects can create positive social change in the organization and lead to various beneficial outcomes for the company. However, factors that trigger company willingness to conduct the aforementioned projects are still unclear. The aim of the paper is to present a theoretical framework in this regard.
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The article was prepared within the project funded by the National Science Centre, Poland, on the decision number DEC-2017/25/B/HS4/01113.
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Glińska-Neweś, A. et al. (2020). Company Involvement in Sustainable Development—Proposition of a Theoretical Framework. In: Zakrzewska-Bielawska, A., Staniec, I. (eds) Contemporary Challenges in Cooperation and Coopetition in the Age of Industry 4.0. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-30549-9_24
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