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The Tourism Sector’s Development and Popularization of Sharing Economy. The Impact on Cooperation

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Contemporary Challenges in Cooperation and Coopetition in the Age of Industry 4.0

Abstract

The paper aims at analyzing the role of acceleration of tourism sector development (observable due to the popularization of SE) in intra-sectoral cooperation. To test the above assumption, we carried out the quantitative research on 368 randomly selected Polish tourism companies. The positive impact of acceleration of tourism sector’s development on intra-sectoral cooperation was identified using two separate analytical approaches, i.e., regression analysis and structural equation modeling. The results show that the influence is significant and positive, however, rather weak. Furthermore, it seems that intra-sectoral cooperation is driven rather by the acceleration of tourism sector’s development conditioned either by popularization of ICT or by tourism companies’ development than by the acceleration of tourism sector conditioned either by popularization of experience tourism or by development of tourism companies’ innovation outputs.

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Notes

  1. 1.

    The final sample was randomly selected using simple random selection technique as due to the clearly defined target group (members of LTOs) and the current list of members of all LTOs the probability of participation in the survey for all of the targeted organizations from the target group was the same. The sampling was done using computer software for simple random sampling setting out the measurement error as lower than 5% and significance level of α = 0.05.

  2. 2.

    It was possible to test the data in terms of common method bias, composite reliability, and convergent validity as the interviewing questionnaire covered more items than those discussed in this paper—the scope of the study was quite broader than focus on the influence of accelerating effect of popularization of sharing economy on intra-industry cooperation. For instance, our focus has been also paid on more negative (i.e. slowdown of industry development) effects.

  3. 3.

    Note that the following, critical methodological requirements were also met: minimal sample size at the level of 200 or even 300 [41]; at least 3 items per latent variable [23], normal distribution of raw data (in terms of Byrne [10]).

  4. 4.

    Rotation method: Promax (as the items were allowed to be interrelated—Byrne [2010]). Extraction method: generalized least square (recommended if the items and/or extracted factors may correlate—Fabrigar et al. [14]). All pre-defined items load the latent items at the levels exceeding critical point of 0.6 [16].

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Correspondence to Dagmara Wójcik .

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Wójcik, D., Klimas, P., Czernek-Marszałek, K., Juszczyk, P. (2020). The Tourism Sector’s Development and Popularization of Sharing Economy. The Impact on Cooperation. In: Zakrzewska-Bielawska, A., Staniec, I. (eds) Contemporary Challenges in Cooperation and Coopetition in the Age of Industry 4.0. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-30549-9_14

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