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Social Media Acceptance and Use Among University Students for Learning Purpose Using UTAUT Model

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Information Systems Architecture and Technology: Proceedings of 40th Anniversary International Conference on Information Systems Architecture and Technology – ISAT 2019 (ISAT 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1050))

Abstract

Use of Technology and Unified Theory of Acceptance was being utilized in this research study to authenticate the application of a new environment, which is not work associated. The model is used to examine acceptance and willingness of University students’ use of social media for learning purposes. Social and peer influence are relevant factors that influence the acceptance of social media for learning purposes. Access to social media might be denied to students by a parent or institutional management if it was used for wrong reasons rather than learning purpose. The results show that all five independents variables have a direct effect on usage for learning purpose. The results also show that social media conditions have a direct hypothesized effect on usage for learning purpose. This may be attributed to the facts that not all social media can be easily used for learning purposes. Another important factor is peer influence that is found to be an important factor. The perception of students would also be affected if social media are perceived only for social activities such as watching films, playing the game and relaxing with family and friends.

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Acknowledgment

This research is fully sponsored by Landmark University Centre for Research and Development, Landmark University, Omu-Aran, Nigeria.

Author information

Authors and Affiliations

  1. University of Ilorin, Ilorin, Kwara State, Nigeria

    Joseph Bamidele Awotunde

  2. Landmark University, Omu Aran, Kwara State, Nigeria

    Roseline Oluwaseun Ogundokun, Gbemisola J. Ajamu & Emmanuel Abidemi Adeniyi

  3. McPherson University, Seriki-Sotayo, Ijebo, Ogun State, Nigeria

    Femi E. Ayo

  4. Agricultural and Rural Management Training Institute (ARMTI), Ilorin, Kwara State, Nigeria

    Eyitayo Opeyemi Ogundokun

Authors
  1. Joseph Bamidele Awotunde
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  2. Roseline Oluwaseun Ogundokun
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  3. Femi E. Ayo
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  4. Gbemisola J. Ajamu
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  5. Emmanuel Abidemi Adeniyi
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  6. Eyitayo Opeyemi Ogundokun
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Corresponding author

Correspondence to Roseline Oluwaseun Ogundokun .

Editor information

Editors and Affiliations

  1. Faculty of Computer Science and Management, Wrocław University of Science and Technology, Wrocław, Poland

    Leszek Borzemski

  2. Faculty of Computer Science and Management, Wrocław University of Science and Technology, Wrocław, Poland

    Jerzy Świątek

  3. University of Applied Sciences in Nysa, Nysa, Poland

    Zofia Wilimowska

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Awotunde, J.B., Ogundokun, R.O., Ayo, F.E., Ajamu, G.J., Adeniyi, E.A., Ogundokun, E.O. (2020). Social Media Acceptance and Use Among University Students for Learning Purpose Using UTAUT Model. In: Borzemski, L., Świątek, J., Wilimowska, Z. (eds) Information Systems Architecture and Technology: Proceedings of 40th Anniversary International Conference on Information Systems Architecture and Technology – ISAT 2019. ISAT 2019. Advances in Intelligent Systems and Computing, vol 1050. Springer, Cham. https://doi.org/10.1007/978-3-030-30440-9_10

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