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Philanthropic Wine Firms and Their CSR Communication

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Social Sustainability in the Global Wine Industry

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Abstract

Philanthropy involves voluntarily donating a business’s resources to others and is a growing practice in the wine industry. Wineries are motivated to engage in philanthropic activities for different reasons, and these motivations lead to decisions about how to communicate philanthropic activity to stakeholders, also referred to as corporate social responsibility (CSR) communication. This chapter reviews the literature pertaining to philanthropy and CSR communication. An examination of whether philanthropically active wine firms are communicating their actions to stakeholders, and if so, the media channels used, is discussed. Quantitative data was collected from wine firms in France, Spain, the USA, Australia and New Zealand using an online questionnaire.

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Acknowledgements

The authors wish to acknowledge the efforts of the academics that collected data on philanthropy in their nation’s wine industries that is reported herein: Armando Corsi (Australia), Armand Gilinsky Jr. (USA), Coralie Haller (France) and Sharon Forbes (New Zealand).

Author information

Authors and Affiliations

  1. Department of Advertising and Public Relations, Universidad San Jorge, Zaragoza, Spain

    Rosana Fuentes Fernández

  2. Faculty of Agribusiness and Commerce, Lincoln University, Christchurch, New Zealand

    Joshua Aboah

Authors
  1. Rosana Fuentes Fernández
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  2. Joshua Aboah
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Corresponding author

Correspondence to Rosana Fuentes Fernández .

Editor information

Editors and Affiliations

  1. Lincoln University, Christchurch, New Zealand

    Sharon L. Forbes

  2. Lincoln University, Christchurch, New Zealand

    Tracy-Anne De Silva

  3. Sonoma State University, Sebastopol, CA, USA

    Armand Gilinsky Jr.

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Fernández, R.F., Aboah, J. (2020). Philanthropic Wine Firms and Their CSR Communication. In: Forbes, S., De Silva, TA., Gilinsky Jr., A. (eds) Social Sustainability in the Global Wine Industry . Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-30413-3_13

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