Abstract
Intelligent car concept is the main factor in the big data strategy of the automotive sector. Its use case should be properly realized in order to ensure its successful implementation on a larger scale. In this concept, not only there is a huge amount of real-time data being gathered but also a platform for a direct publication of the data to the driver via the big data analysis (Voigt et al. 2014). This has resulted in new business and service opportunities across industries while having added value to the service provider, the OEMs as well as the end customer (driver). One of the examples that BMW took was its ConnectedDrive initiative that offers a unique app for monitoring the real-time traffic, concierge service, intelligent emergency call, infotainment, and so forth. This shows the possibility of mass customization which can be achieved via big data.
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Daim, T.U., Faili, Z. (2019). Enablers: Industry 4.0. In: Industry 4.0 Value Roadmap. SpringerBriefs in Entrepreneurship and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-030-30066-1_3
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DOI: https://doi.org/10.1007/978-3-030-30066-1_3
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