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Conclusions from the Tech Industry

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Corporate Diversity Communication Strategy

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Abstract

This chapter presents the results of several tests conducted to compare and contrast the diversity communication strategies employed by Microsoft and Google as well as their impact on the users’ stances vis-à-vis diversity. In addition, the chapter discusses the development of an organizational legitimacy model that can be applied in the context of diversity communication in the tech sector.

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Authors and Affiliations

  1. Emerson College, Boston, MA, USA

    Roxana D. Maiorescu-Murphy

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  1. Roxana D. Maiorescu-Murphy
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Correspondence to Roxana D. Maiorescu-Murphy .

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Maiorescu-Murphy, R.D. (2020). Conclusions from the Tech Industry. In: Corporate Diversity Communication Strategy. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-29944-6_9

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