Abstract
This chapter provides the implications of an analysis performed on Microsoft’s online community and diversity communication. Among others, the results revealed that user interactivity entailed a predominantly positive valence and was influenced by the company’s use of dialogic communication.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Choi, H., Hong, S., & Lee, J. W. (2018). Does increasing gender representativeness and diversity improve organizational integrity? Public Personnel Management, 47(1), 73–92.
Dobbin, F., & Kalev, A. (2016). Why diversity programs fail. Harvard Business Review. Retrieved from https://hbr.org/2016/07/why-diversity-programs-fail
Downey, S. N., van der Werff, L., Thomas, K. M., & Plaut, V. C. (2015). The role of diversity practices and inclusion in promoting trust and employee engagement. Journal of Applied Social Psychology, 45(1), 35–44.
Eisenberg, E. (2007). Strategic ambiguities: Essays on communication, organization, and identity. Thousand Oaks, CA: Sage Publications.
Estella’s Brilliant Bus. (2019). Our mission. Retrieved from http://estellasbrilliantbus.org/mission/
Feloni, R. (2018, November 14). GM CEO Mary Barra said the recall crisis of 2014 forever changed her leadership style. Business Insider. Retrieved from https://bit.ly/2Xeois4
Hogan, K. (2017). Strengthening our culture of inclusion. The Official Microsoft Blog. Retrieved from https://bit.ly/2hFd3Ka
Levy, N. (2019, April 4). In leaked emails, women at Microsoft share stories of alleged sexual harassment. GeekWire. Retrieved from https://bit.ly/2ZvOi4m
Livermore, D. (2016). Driven by difference: How great companies fuel innovation through diversity. New York: AMACOM.
Maiorescu, R. D., & Wrigley, B. J. (2016). Diversity in multinational corporations. New York: Routledge.
Michelson, J. (2019, March 14). Seven ways to drive diversity and innovation from Microsoft. Forbes. Retrieved from https://bit.ly/2IBgQnG
Microsoft. (2019). Global diversity and inclusion [Data file]. Retrieved from https://www.microsoft.com/en-us/diversity/default.aspx
Ohunakin, F., Adeniji, A., Ogunnaike, O. O., Igbadume, F., & Akintayo, D. I. (2019). Тhe effects of diversity management and inclusion on organisational outcomes: A case of multinational corporation. Business: Theory and Practice, 20, 93–102.
Scandelius, C., & Cohen, G. (2016). Achieving collaboration with diverse stakeholders—The role of strategic ambiguity in CSR communication. Journal of Business Research, 69(9), 3487–3499.
Sriramesh, K., & Štumberger, N. (2017). Globalization and public relations. In A. Farazmand (Ed.), Global encyclopedia of public administration, public policy, and governance. New York: Springer.
Tiku, N. (2019, April 4). Microsoft employees protest treatment of women to CEO Nadella. Wired. Retrieved from https://bit.ly/2CVSYqw
Windscheid, L., Bowes-Sperry, L., Mazei, J., & Morner, M. (2017). The paradox of diversity initiatives: When organizational needs differ from employee preferences. Journal of Business Ethics, 145(1), 33–48.
Wolf, K. (2017). Diversity in Australian Public Relations: An exploration of practitioner perspectives. Asia Pacific Public Relations Journal, 17(2), 62–77.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2020 The Author(s)
About this chapter
Cite this chapter
Maiorescu-Murphy, R.D. (2020). Online Diversity Communication at Microsoft. In: Corporate Diversity Communication Strategy. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-29944-6_7
Download citation
DOI: https://doi.org/10.1007/978-3-030-29944-6_7
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-030-29943-9
Online ISBN: 978-3-030-29944-6
eBook Packages: Business and ManagementBusiness and Management (R0)