Abstract
In the coming years, the growth of e-commerce is expected to continue. Due to the increasing number of parcels delivered and existing capacity bottlenecks within the logistics service providers, concepts are emerging that are newer and more sustainable than traditional home delivery. This article analyzes (1) how customers perceive four alternative concepts (reception box, controlled access systems, trunk delivery, and crowdsourced delivery among friends) and (2) what influences acceptance, which is the decisive prerequisite for continued application. The data of 207 young German consumers were analyzed using descriptive methods and linear regression. The results show that the reception box achieves the highest acceptance level. In addition, perceived usefulness, security, and privacy are crucial factors in the customers’ intention to use delivery concepts. Since the study provides indications of the concepts’ success potential, it is of value to decision-makers from e-tailers, logistics service providers, and politicians that intend to incorporate new delivery concepts.
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Felch, V., Karl, D., Asdecker, B., Niedermaier, A., Sucky, E. (2019). Reconfiguration of the Last Mile: Consumer Acceptance of Alternative Delivery Concepts. In: Bierwirth, C., Kirschstein, T., Sackmann, D. (eds) Logistics Management. Lecture Notes in Logistics. Springer, Cham. https://doi.org/10.1007/978-3-030-29821-0_11
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