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Social Business Models in the Digital Economy pp 25–49Cite as

Palgrave Macmillan

The Impact of the Digital Technology Revolution on Creating New Markets and People’s Behavior

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Abstract

The digital transformation of the economy has become obvious. From this perspective, it becomes important to determine the impact of digital technologies on creating new markets and human and organizational behaviors. It is also important to define the determinants of the development of the economy and companies in the context of currently occurring digital challenges. This chapter defines, among others, the key concepts of the digital economy. The assumptions for the design and implementation of social business models occurring in the digital ecosystem have been defined. The assumptions for using the digital business ecosystem to build the resilient business models of companies have been developed. An attempt has been made to operationalize resilient and robust business models, which are present in a specific digital business ecosystem.

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Authors and Affiliations

  1. WSB University in Poznań, Poznań, Poland

    Adam Jabłoński & Marek Jabłoński

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  1. Adam Jabłoński
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  2. Marek Jabłoński
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Correspondence to Adam Jabłoński .

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Jabłoński, A., Jabłoński, M. (2020). The Impact of the Digital Technology Revolution on Creating New Markets and People’s Behavior. In: Social Business Models in the Digital Economy. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-29732-9_2

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