Abstract
This chapter argues that even in an increasingly globalized world, artists cannot escape their standard root of initially substantiated concepts. A person’s local narrative establishes his or her base of world knowledge. Globalization, however, presents layered narratives beyond a local point of reference. Artist identities form through a negotiation of local, transnational, and emerging global narrative identifications. Artists today see a series of networks connecting a chain of varying notions of time and space, causing art in a global context to be multicultural and nomadic. Artists, however, are still rooted in particular locales even while engaging and passing through myriad cultural surroundings. Artists aid in cultural flattening within the globalization project, yet add distinctive local narratives to the artworld as well. A glocal theory of art admits and amalgamates both local frames and networks of competing frames.
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Notes
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Félix-Jäger, S. (2020). Negotiating Glocal Narratives. In: Art Theory for a Global Pluralistic Age. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-29706-0_4
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