Abstract
Rural land is a major source of environmental and social services. However, land-use decision makers (including farmers) and society might be unaware or underappreciate, and often under-value these services. Private and local action ensures the provision of these services, and there is evidence of shifting societal norms in relation to expected environmental or social behaviour. Societal demand for the provision of environmental and social services can be represented as a cascading process from awareness, appreciation and value. Private sector actions and market mechanisms emerge to valorise these services, helping to connect people and businesses with targeted policies. The Common Agricultural Policy (CAP) can help to foster more effective and efficient supply of environmental and social services through market mechanisms.
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Acknowledgement
The work described in this chapter was conducted in part within the PEGASUS project. This project received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement No 633814. The financial support from the Strategic Research Programme System Earth Management, funded by the Ministry of Agriculture, Nature and Food Quality in the Netherlands, is also acknowledged. This chapter and the content included in it do not represent the opinion of the European Union, and the European Union is not responsible for any use that might be made of its content.
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Brouwer, F., Short, C., Sterly, S., Dwyer, J., Maréchal, A. (2019). Market Mechanisms and the Provision of Environmental and Social Services. In: Dries, L., Heijman, W., Jongeneel, R., Purnhagen, K., Wesseler, J. (eds) EU Bioeconomy Economics and Policies: Volume II. Palgrave Advances in Bioeconomy: Economics and Policies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-28642-2_8
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