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International Networking Typology, Strategies, and Paths of Family Firms

  • Tanja LeppäahoEmail author
  • Jaakko Metsola
Chapter
  • 186 Downloads

Abstract

Our empirical study indicates that FFs can be divided into two main categories in regard to international networking strategies and paths: narrow network maximisers (NNMs) and broad network enablers (BNEs). This typology is derived from the scale, scope, and strength of foreign network ties. NNMs focus their international networking either on psychically close or distant foreign markets, while BNEs operate globally. NNMs aim to maximise the benefits from a low number of strong relationships, while BNEs aim to enable their large portfolio of various network ties to induce international growth. This section discusses the idiosyncrasies of NNMs and BNEs with plenty of interview quotes. Despite differences, there are common FF-specific success factors that we outline in the end of the chapter: utilising global niche/high-quality product strategy, minimising bifurcation bias, selecting suitable network ties, and embracing FF status and virtues in marketing and relationship building.

Keywords

Narrow network maximiser Broad network enabler International networking strategy International networking path Network tie 

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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.LUT UniversityLappeenrantaFinland
  2. 2.LUT UniversityLappeenrantaFinland

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