• Ananya RajagopalEmail author


Small businesses and start-up enterprises (SUEs) have become integrated functionaries in the emerging global business model. Small business is a self-sustaining organization with limited capital and human resources, aiming to generate continuous revenue by major investments. Small business is built on a localized business model, which emphasizes limited sales in local or regional markets while operating through a small number of employees. SUEs are also founded on the principles of low capital and human resources, just like small businesses. However, SUEs emerge as disruptive organizations, with innovation and technology intended to develop an impactful business model. SUEs are oriented toward innovation and technology-led disruption, which may complement various levels of business organizations ranging from small to large business units.


Small business SUEs Global business Start-up Mixed methods Competitive marketplace 


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© The Author(s) 2020

Authors and Affiliations

  1. 1.Department of Administrative SciencesEGADE Business School, Tecnológico de Monterrey (ITESM)MexicoMexico

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