Abstract
Effects of digital communication have been reported, but with only little physiological data backing. The purpose of this pilot study was to use a multi-methods approach to investigate in digital natives the effects of reading from a mobile device, listening to an audio recording and listening to an actual person present, who reads out loud. Self-reported pleasantness and arousal as conscious data, startle reflex modulation, skin conductance and heart rate as non-conscious data were recorded for each condition. The findings indicate that physiological arousal measures tend to match respective self-report measures both indicating higher arousal levels for social conditions. However, physiological valence measures do not match their corresponding self-report measures. Listening to an audio recording and listening to a real person reading were rated as more pleasant than reading alone. However, listening to a present person reading out loud resulted in the most negative subcortical raw affective responses in digital native’s brains.
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Walla, P., Lozovic, S. (2020). The Effect of Technology on Human Social Perception: A Multi-methods NeuroIS Pilot Investigation. In: Davis, F., Riedl, R., vom Brocke, J., Léger, PM., Randolph, A., Fischer, T. (eds) Information Systems and Neuroscience. Lecture Notes in Information Systems and Organisation, vol 32. Springer, Cham. https://doi.org/10.1007/978-3-030-28144-1_7
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