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Thirty Years of Political Campaigning in Central and Eastern Europe

Part of the book series: Political Campaigning and Communication ((PCC))

Abstract

The chapter focuses on the development of political communication and campaigning in Croatia. It starts with a brief overview of the basic characteristics of the political and party system. Then, it introduces the main laws and rules the campaigners must comply with. After that, the authors describe the evolution of communication tactics and techniques used by parties and candidates to persuade voters to vote for them over the last three decades. At the end of the chapter, the authors discuss the most recent campaigning trends in Croatia and summarise the chapter.

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Notes

  1. 1.

    Poguntke and Webb (2005) argue that the politics of democratic societies is moving towards a presidentialised working mode, even in the absence of formal institutional changes. The inherent logic of presidentialism is most visible along three axes: increasing leadership power and autonomy within the political executive, increasing leadership power and autonomy within political parties, and increasingly leadership-centred electoral processes.

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Author information

Authors and Affiliations

  1. University of Zagreb, Zagreb, Croatia

    Marijana Grbeša & Berto Šalaj

Authors
  1. Marijana Grbeša
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  2. Berto Šalaj
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Corresponding author

Correspondence to Marijana Grbeša .

Editor information

Editors and Affiliations

  1. Department of Political Science, Masaryk University, Brno, Czech Republic

    Otto Eibl  & Miloš Gregor  & 

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Grbeša, M., Šalaj, B. (2019). Croatia. In: Eibl, O., Gregor, M. (eds) Thirty Years of Political Campaigning in Central and Eastern Europe. Political Campaigning and Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-27693-5_17

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