Abstract
The chapter focuses on the development of political communication and campaigning in Bulgaria. It starts with a brief overview of the basic characteristics of the political and party system. Then, it introduces the main laws and rules the campaigners must comply with. After that, the author describes the evolution of communication tactics and techniques used by parties and candidates to persuade voters to vote for them over the last three decades. At the end of the chapter, the author discusses the most recent campaigning trends in Bulgaria and summarises the chapter.
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Notes
- 1.
A day of reflection is the last day before the election, usually a Saturday. It is forbidden for the parties disseminate propaganda, and the candidates try to avoid sending direct appeals and messages to Bulgarian voters via traditional and online media as well as social networks.
References
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Election Code of Bulgaria, adopted on 5 March 2014. https://www.lex.bg/en/laws/ldoc/2135715515. Accessed 20 June 2019.
European Commision for democracy through law (Venice Commission), Strasbourg, 18 June 2014 Opinion No. 750/2013 CDL-REF(2014)025. https://www.venice.coe.int/webforms/documents/default.aspx?pdffile=CDL-REF(2014)025-e. Accessed 20 June 2019.
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Mavrodieva, I. (2019). Bulgaria. In: Eibl, O., Gregor, M. (eds) Thirty Years of Political Campaigning in Central and Eastern Europe. Political Campaigning and Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-27693-5_16
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DOI: https://doi.org/10.1007/978-3-030-27693-5_16
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