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Neural and Behavioral Insights into Online Trust and Uncertainty

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Organizational Neuroethics

Part of the book series: Advances in Neuroethics ((AIN))

Abstract

Trust is a psychological factor that can gate channels of communication, persuasion, and engagement between individuals and organizations in digital settings. Thus, understanding when and how people trust online entities has become an important issue for the technology industry. In this chapter, we provide an overview of the insights that neuroscience offers us into trust, and perhaps more importantly distrust and uncertainty, with particular attention to how these processes relate to digital spaces and cybersecurity. We use this to provide building blocks for articulating the questions that dominate the ethical responsibility of organizations in communicating with their customers in these settings.

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Authors and Affiliations

  1. Rady School of Management, and School of Global Policy and Strategy, University of California, San Diego, San Diego, CA, USA

    Uma R. Karmarkar

  2. Department of Psychology, University of Pennsylvania, Philadelphia, PA, USA

    Adrianna C. Jenkins

Authors
  1. Uma R. Karmarkar
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  2. Adrianna C. Jenkins
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Correspondence to Uma R. Karmarkar .

Editor information

Editors and Affiliations

  1. Department of Management, HEC Montréal, Montreal, QC, Canada

    Joé T. Martineau

  2. IRCM, Université de Montréal, and McGill University, Montréal, QC, Canada

    Eric Racine

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Karmarkar, U.R., Jenkins, A.C. (2020). Neural and Behavioral Insights into Online Trust and Uncertainty. In: Martineau, J., Racine, E. (eds) Organizational Neuroethics. Advances in Neuroethics. Springer, Cham. https://doi.org/10.1007/978-3-030-27177-0_13

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  • DOI: https://doi.org/10.1007/978-3-030-27177-0_13

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