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Corporate Social Responsibility and Sustainability Initiatives of Multinational Hotel Corporations

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International Business, Trade and Institutional Sustainability

Part of the book series: World Sustainability Series ((WSUSE))

Abstract

Multinational hotel corporations participating actively in international business developments have become aware of the significance of disclosures on Corporate Social Responsibilities (CSR) and Sustainability issues. Such development is driven by the external stakeholders and endorsed by the internal ones. Financial regulators around the world have appeared to embrace the international trend of disclosures about CSR and Sustainability by publicly listed corporations. Through case studies of major multinational hotel corporations operating in Asia and the West, this study examines the emerging emphases of disclosures on CSR and Sustainability matters as a global trend—including public relation management (PRMs), enterprise risk management (ERMs), and integrated innovation management (IIMs). The results showed different aspects of CSR and sustainability practices among multinational hotel corporations worldwide. Western hotel corporations indicate an emphasis on IIMs with global measurement and standard such as GRI standard and ISO14001 certification. In the meantime, Asian hotel corporations have diverse CSR and sustainability initiatives in terms of PRMs (e.g., staff development, staff remuneration and welfare, and good stewards of the environment) and ERMs (e.g., operational risks management, use of solar energy, and new energy conservation) approaches, but low implementation on IIMs. Various aspects of CSR and sustainability initiatives can be reinforced to enhance multinational hotel corporations’ sustainability.

Note: An earlier version of this article was presented as a working paper under the Working Paper Series organized by the School of Professional Education and Executive Development at The Hong Kong Polytechnic University.

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Authors and Affiliations

  1. School of Professional Education and Executive Development, College of Professional and Continuing Education, The Hong Kong Polytechnic University, Kowloon, Hong Kong

    Artie W. Ng & Pimtong Tavitiyaman

Authors
  1. Artie W. Ng
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  2. Pimtong Tavitiyaman
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Correspondence to Artie W. Ng .

Editor information

Editors and Affiliations

  1. European School of Sustainability Science and Research, HAW Hamburg, Hamburg, Germany

    Walter Leal Filho

  2. College of Business, Colorado State University, Fort Collins, CO, USA

    Paulo R. Borges de Brito

  3. Universidade Positivo, Curitiba, Paraná, Brazil

    Fernanda Frankenberger

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Ng, A.W., Tavitiyaman, P. (2020). Corporate Social Responsibility and Sustainability Initiatives of Multinational Hotel Corporations. In: Leal Filho, W., Borges de Brito, P., Frankenberger, F. (eds) International Business, Trade and Institutional Sustainability. World Sustainability Series. Springer, Cham. https://doi.org/10.1007/978-3-030-26759-9_1

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