Researching (with) Audiences

  • Ben WalmsleyEmail author
Part of the New Directions in Cultural Policy Research book series (NDCPR)


Audience research must strive to capture, illustrate, and interpret the value and impact of audiences’ experiences of the arts from a diverse range of disciplines, including positivist techniques that are primarily geared towards the statistical analysis of audiences’ behaviours and experiences as well as those whose objectives are more anthropological and interpretivist. This chapter provides a critical overview of the most common quantitative, qualitative, and bioscientific audience research methods and illustrates how these different methods can be fruitfully combined and even systematically triangulated to provide a multi-perspectival approach to audience research.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.School Performance Cultural IndustriesUniversity of LeedsLeedsUK

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