What About the Future? pp 97-109 | Cite as
Imagination and the Future
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Abstract
The chapter abruptly changes direction from quantitative analysis, focusing on the role of imagination in seeing—and creating—our futures. Introducing the idea of socially constructed reality, the chapter returns to the role of myth, showing how our deep-seated myths influence our choices of what technologies to develop. It outlines how companies use “techno-management imagination” today.
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