Attitudes, Expectations, and the Future

  • Fred Phillips
Part of the Science, Technology and Innovation Studies book series (STAIS)


In this chapter, we return to psychological ideas, portraying the future as a tension between our expectations and unfolding realities. Discussed are the “singularity,” the expected end of Moore’s Law, technological transitions, and the changing role of brands.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Fred Phillips
    • 1
  1. 1.Anderson School of ManagementUniversity of New MexicoAlbuquerqueUSA

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