Abstract
Unlike Uber or Blue Ribbon, which are luxuries, this chapter examines innovations that involve scarcity or, more generally, necessity. Michael’s (classic) quote points to substitutions that are required; Coco Chanel’s to those required and desired. Permeability, alternate ways to arrange or rearrange a set of elements, underlies both.
Fashion changes but style endures.
Coco Chanel
If necessity is the mother of innovation, who is the father?
Michael
Permeability makes multiple paths possible.
Pat
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Notes
- 1.
Aside from styling, there are the more recent changes in power, which are desired but not required. This puts them back in Category I: transitions from Same Path/Same Goal to New Path/Same Goal. Is your car a crossover, using gas and battery? Is it all-electric? As innovative as these changes may be, the overall goal (getting from place A to place B) remains the same, only the path changes. Same kind of thing could be said for the self-driving car—instead of car and driver, we have car as driver (again getting you from place A to place B).
References
Gibbert, M., Goldenberg, J., Horowitz, R., Levay, A., & Mazursky, D. (2006). Finding your innovation sweet spot. Harvard Business Review, 120–129.
Starr, J. (2017, May 7). Personal communication.
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Stokes, P.D., Gibbert, M. (2020). Category II: New Path/Same Goal. In: Using Paired Constraints to Solve The Innovation Problem. Edizioni della Normale, Cham. https://doi.org/10.1007/978-3-030-25771-2_5
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DOI: https://doi.org/10.1007/978-3-030-25771-2_5
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