Abstract
This chapter focuses on the major decisions that need to be made by the managers in organizations that sponsor crowds to solve the organization’s wicked problems. Fundamentally, leveraging unmindcuffed crowds requires solving a paradox: how to manage a crowd that prospers when unmanaged. We break this paradox into five specific challenges managers need to overcome to have a successful crowdsourcing event. We offer specific suggestions for overcoming each challenge.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Steiger, D., Matzler, K., Chatterjee, S., Ladstaetter-Fusseneger, F. (2012). Democratizing strategy: How crowdsourcing can be used for strategy dialogues. California Management Review, 54(4), 44–68.
- 2.
Bjelland, O., & Wood, R. (2008). An inside view of IBM’s “Innovation Jam”. MIT Sloan Management Review, 50(1), 32–40.
- 3.
Jeppesen, L., & Lakhani, K. (2010). Marginality and problem-solving effectiveness in broadcast search. Organization Science, 21(5), 1016–1033.
- 4.
Sawhney, M., Verona, G., & Prandelli, E. (2005). Collaborating to create: The Internet as a platform for customer engagement in product innovation. Journal of Interactive Marketing, 19(4), 4–17.
- 5.
Ferguson, D.A. (2010) Global Pulse 2010: Insights and Ideas from Around the World. Washington, DC, United States Agency for International Development.
- 6.
Amabile, T. (1996). Creativity in context: Update to the social psychology of creativity. Boulder, CO: Westview Press.
- 7.
- 8.
These results were shared with us by executives at Li & Fung as part of their post-event report related to their internal crowdsourcing event called The Kitchen.
References
Amabile, T. (1996). Creativity in Context: Update to the Social Psychology of Creativity. Boulder, CO: Westview Press.
Bjelland, O., & Wood, R. (2008). An Inside View of IBM’s “Innovation Jam”. MIT Sloan Management Review, 50(1), 32–40.
Felin, T., & Zenger, T. R. (2011). Information Aggregation, Matching and Radical Market–Hierarchy Hybrids: Implications for the Theory of the Firm. Strategic Organization, 9(2), 163–173.
Ferguson, D. A. (2010). Global Pulse 2010: Insights and Ideas from Around the World. Washington, DC: United States Agency for International Development.
Jeppesen, L., & Lakhani, K. (2010). Marginality and Problem-Solving Effectiveness in Broadcast Search. Organization Science, 21(5), 1016–1033.
Sawhney, M., Verona, G., & Prandelli, E. (2005). Collaborating to Create: The Internet as a Platform for Customer Engagement in Product Innovation. Journal of Interactive Marketing, 19(4), 4–17.
Steiger, D., Matzler, K., Chatterjee, S., & Ladstaetter-Fusseneger, F. (2012). Democratizing Strategy: How Crowdsourcing Can Be Used for Strategy Dialogues. California Management Review, 54(4), 44–68.
West, J., & Lakhani, K. (2008). Getting Clear About Communities in Open Innovation. Industry & Innovation, 15(2), 223–231.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2020 The Author(s)
About this chapter
Cite this chapter
Majchrzak, A., Malhotra, A. (2020). Unleashing the Crowd: Overcoming the Managerial Challenges. In: Unleashing the Crowd. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-25557-2_10
Download citation
DOI: https://doi.org/10.1007/978-3-030-25557-2_10
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-030-25556-5
Online ISBN: 978-3-030-25557-2
eBook Packages: Business and ManagementBusiness and Management (R0)