Abstract
Based on the competency theory, the competency table of rural e-commerce entrepreneurship is designed on the basis of literature research and interviews. Fifty pre-test questionnaires were distributed to rural e-commerce entrepreneurs, and the scale was revised through reliability, validity and exploratory factor analysis. Through exploratory factor analysis and confirmatory factor analysis, the competency model of rural e-commerce entrepreneurship is constructed, which includes five dimensions: personal conduct, knowledge capital, thinking ability, psychological characteristics and executive ability. In order to provide reference and guidance for the training of rural e-commerce entrepreneurs and self-improvement of rural e-commerce entrepreneurs.
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Acknowledgement
This paper is funded by Subject: Construction and Implementation of Competency Model for Innovation and Entrepreneurship of Rural E-commerce; Fund: Chengdu Educational Reform Research Base of National Center for Educational Development Research and the Key Research Base of Humanities and Social Sciences of Sichuan Education Department–Project supported by the Research Center of The Integration of Urban and Rural Educational Development: Research on the Training Model of Innovative and Entrepreneurial Talents in Higher Vocational Education Based on Rural E-commerce, Item Number: TCCXJY-2017-B11.
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Yan, W., Zou, C., Li, M., Chen, L., Ye, Y. (2020). Construction and Empirical Research on the Competency Model of Rural E-commerce Innovation and Entrepreneurship. In: Abawajy, J., Choo, KK., Islam, R., Xu, Z., Atiquzzaman, M. (eds) International Conference on Applications and Techniques in Cyber Intelligence ATCI 2019. ATCI 2019. Advances in Intelligent Systems and Computing, vol 1017. Springer, Cham. https://doi.org/10.1007/978-3-030-25128-4_261
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