Abstract
In the arena of International Business, marketing relates to identifying, measuring, and responding to market opportunities across borders and around the world (Cavusgil et al. 2017).
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Spillan, J.E., Rahman, M.N. (2020). Marketing. In: Doing Business in Chile and Peru. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-25073-7_8
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DOI: https://doi.org/10.1007/978-3-030-25073-7_8
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