Skip to main content

Fuzzy Evaluation of a New Search Engine Project to Fundraise NGOs

  • Conference paper
  • First Online:
Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making (INFUS 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1029))

Included in the following conference series:

Abstract

Non-governmental organizations (NGOs) mostly use donations to fundraise their projects. In general, to increase the donations there is a need for a platform that brings the donators, members and NGOs together. In this paper, a new search engine project is proposed that uses the advertising incomes through user searches to fundraise several NGOs. In addition, it enables the users to get information about the projects of fundraised NGOs and the amount of the money needed for these projects. By this way, it increases social awareness. In this paper, at first, the cost parameters of this social project are determined and the economic feasibility of the project is investigated using fuzzy breakeven analysis.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  • Adams, W.M., Aveling, R., Brockington, D., Dickson, B., Elliott, J., Hutton, J., Wolmer, W.: Biodiversity conservation and the eradication of poverty. Science 306(5699), 1146–1149 (2004)

    Article  Google Scholar 

  • Aldashev, G., Verdier, T.: Goodwill bazaar: NGO competition and giving to development. J. Dev. Econ. 91(1), 48–63 (2010)

    Article  Google Scholar 

  • Andreasen, A.R., Kotler, P., Parker, D.: Strategic marketing for nonprofit organizations. Pearson/Prentice Hall, Upper Saddle River, NJ (2008)

    Google Scholar 

  • Chiu, C.Y., Park, C.S.: Fuzzy cash flow analysis using present worth criterion. Eng. Econ. 39(2), 113–138 (1994)

    Article  Google Scholar 

  • Fathalikhani, S., Hafezalkotob, A., Soltani, R.: Cooperation and coopetition among humanitarian organizations: a game theory approach. Kybernetes (2018)

    Google Scholar 

  • Haibach, M.: Handbuch Fundraising: Spenden, Sponsoring, Stiftungen in der Praxis. Campus Verlag, New York (2012)

    Google Scholar 

  • Hanss, M.: Applied Fuzzy Arithmetic: An Introduction with Engineering Applications. Springer-Verlag, Berlin (2005). https://doi.org/10.1007/b138914

  • Hibbert, S.A.: The market positioning of British medical charities. Eur. J. Mark. 29(10), 6–26 (1995)

    Article  Google Scholar 

  • Igoe, J.: The spectacle of nature in the global economy of appearances: Anthropological engagements with the spectacular mediations of transnational conservation. Crit. Anthropol. 30(4), 375–397 (2010)

    Article  Google Scholar 

  • Kahraman, C., Sarı, Ä°.U., Onar, S.C., Oztaysi, B.: Fuzzy economic analysis methods for environmental economics. In: Intelligence Systems in Environmental Management: Theory and Applications, pp. 315–346. Springer, Cham (2017)

    Google Scholar 

  • Ketola, M.: Understanding NGO strategies to engage with donor-funded development projects: reconciling and differentiating objectives. Eur. J. Dev. Res. 28(3), 479–494 (2016)

    Article  Google Scholar 

  • Louie, T.A., Obermiller, C.: Gender stereotypes and social-desirability effects on charity donation. Psychol. Mark. 17(2), 121–136 (2000)

    Article  Google Scholar 

  • Nadira, S.A., Haque, M.E., Al Kadir, T., Zhang, Z.: The analysis of advantages and disadvantages of third sector in Bangladesh using ASA as example or case study. J. Public Policy Adm. 1(2), 47 (2017)

    Google Scholar 

  • Omura, T., Forster, J.: Competition for donations and the sustainability of not-for-profit organisations. Humanomics 30(3), 255–274 (2014)

    Article  Google Scholar 

  • Quadrelli, B.: Fundraising across digital divide: evidences from charity crowdfunding (2017)

    Google Scholar 

  • Sargeant, A.: Charitable giving: towards a model of donor behaviour. J. Mark. Manag. 15(4), 215–238 (1999)

    Article  Google Scholar 

  • Shelley, L., Jay Polonsky, M.: Do charitable causes need to segment their current donor base on demographic factors? an Australian examination. Int. J. Nonprofit Volunt. Sect. Mark. 7(1), 19–29 (2002)

    Article  Google Scholar 

  • Srnka, K.J., Grohs, R., Eckler, I.: Increasing fundraising efficiency by segmenting donors. Australas. Mark. J. (AMJ) 11(1), 70–86 (2003)

    Article  Google Scholar 

  • Thornton, J.: Nonprofit fund-raising in competitive donor markets. Nonprofit Volunt. Sect. Q. 35(2), 204–224 (2006)

    Article  Google Scholar 

  • Vakil, A.C.: Confronting the classification problem: toward a taxonomy of NGOs. World Dev. 25(12), 2057–2070 (1997)

    Article  MathSciNet  Google Scholar 

  • Van Der Heijden, H.A.: Political parties and NGOs in global environmental politics. Int. Polit. Sci. Rev. 23(2), 187–201 (2002)

    Article  Google Scholar 

  • Watters, K.: Environment and the development of civil society in the Caspian Region: the Role of NGOs. In: The Caspian Sea: A Quest for Environmental Security, pp. 203–218. Springer, Dordrecht (2000)

    Chapter  Google Scholar 

  • WWF (World Wide Fund for Nature) International: Annual review 2014 (2015). http://wwf.panda.org/who_we_are/organization/finance

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Irem Ucal Sari .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Sari, I.U., Sergi, D., Aytore, C. (2020). Fuzzy Evaluation of a New Search Engine Project to Fundraise NGOs. In: Kahraman, C., Cebi, S., Cevik Onar, S., Oztaysi, B., Tolga, A., Sari, I. (eds) Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making. INFUS 2019. Advances in Intelligent Systems and Computing, vol 1029. Springer, Cham. https://doi.org/10.1007/978-3-030-23756-1_152

Download citation

Publish with us

Policies and ethics