Chatbot Assisted Marketing in Financial Service Industry

  • Jon T. S. QuahEmail author
  • Y. W. Chua
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11515)


The rise of chatbots in the finance sector is the latest disruptive force that has change the way customers interact. The adoption of Artificial Intelligence powered chatbots particularly in the banking industry has changed the face of communication interface between bank and customers. This paper explores the effectiveness of the current use of chatbot in Singapore’s banking industry. The banking sector in Singapore play a significant role in Singapore economy. It also investigates the current chatbot functionality to determine if it can meet the ever-changing expectation of customers.


Chatbot Fintech User-profiling Service level 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Singapore Institute of ManagementSingaporeSingapore

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