Advertisement

How the Cognitive Styles Affect the Immersive Experience: A Study of Video-Watching Experience in VR

  • Wei LiEmail author
  • Xiaobo Lu
  • YiShen Zhang
  • Huiya Zhao
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11584)

Abstract

In VR, the analog cinema experience is a common design method for video-watching function. However, will this approach increase user experience? We conducted 2 phases of experiments. First, from user interview, we found that the users’ evaluation of the viewing experience in VR is polarization. Second, studies were carried out with 24 users to find what caused the big difference. Through experiments, we found that different cognitive styles affect the immersive experience of users in VR cinema video-watching, and the Spatial Presence has a more significant impact on the Sense of Being There than the other factors, thus, affecting immersion. Our findings suggest that the design of virtual scenes should consider the different cognitive styles of users, and our research provide insights into future research on user experience of video-watching in VR.

Keywords

Virtual reality Cognitive styles Video-watching Immersion Sense of Being There 

Notes

Acknowledgments

This research is supported by the project of Design Theory and Applied Research about Cultural Creative Products of Virtual Reality.

References

  1. 1.
    Yang, H.: Virtual reality: commercial applications and impact. Chapter 8. Tsinghua University Press, Beijing (2017)Google Scholar
  2. 2.
    Yue, X.: Virtual reality: beyond the real future. 2016 China VR Industry Forecast Research Report. Internet Weekly (7), pp. 34–36 (2016)Google Scholar
  3. 3.
    Krijn, M., Emmelkamp, P.M., Biemond, R., de Ligny, C.D.W., Schuemie, M.J., Van der Mast, C.A.: Treatment of acrophobia in virtual reality: the role of immersion and presence. Behav. Res. Ther. 42(2), 229–239 (2004)CrossRefGoogle Scholar
  4. 4.
    Slater, M., Wilbur, S.: A framework for immersive virtual environments: speculation on the role of presence in virtual environments. Presence Teleoperators Virtual Environ. 6(6), 603–616 (1997)CrossRefGoogle Scholar
  5. 5.
    Jason, J.: The VR Book: Human-Centered Design for Virtual Reality, 1st edn. Morgan & Claypool, San Rafael (2015). Chapter 4: Immersion, presence, and reality trade-offs, pp. 46–47Google Scholar
  6. 6.
    Van Baren, J., IJsselsteijn, W: Measuring presence: a guide to current measurement approaches. Deliverable of the OmniPres project IST-2001-39237 (2004)Google Scholar
  7. 7.
    Friederici, A.D., Levelt, W.J.: Resolving perceptual conflicts: the cognitive mechanism of spatial orientation. Aerospace Medical Association, Washington, D.C. (1987)Google Scholar
  8. 8.
    Wo, J., Li, W., Zhou, S.: Progress in the study of cognitive style theory. Psychol. Behav. Res. 2(4), 597–602 (2004)Google Scholar
  9. 9.
    Cuneo, F., Antonietti, J.P., Mohr, C.: Unkept promises of cognitive styles: a new look at old measurements. PLoS ONE 13(8), e0203115 (2018)CrossRefGoogle Scholar
  10. 10.
    Witkin, H.A.: Cognition: theory, research, promise. In: Scheerer, C. (ed.) Harper and Row, New York (1964)Google Scholar
  11. 11.
    Li, S.: Brain mechanism research on information processing process of field-dependent individuals. Ph.D. dissertation, Shandong Normal University, Jinan, China (2006)Google Scholar
  12. 12.
    Mahlke, S.: Factors influencing the experience of website usage. In: CHI 2002 Extended Abstracts on Human Factors in Computing Systems, Minneapolis, MN, pp. 846–847 (2002)Google Scholar
  13. 13.
    Mahlke, S.: Studying affect and emotions as important parts of the user experience. In: Workshop on the Role of Emotion in Human-Computer Interaction, HCI Conference, Portland (2005)Google Scholar
  14. 14.
    Kuniavsky, M.: Observing the User Experience: A Practitioner’s Guide to User Research. Elsevier, Amsterdam (2003)Google Scholar
  15. 15.
    Zhang, G.: Research on P2P network lending platform based on user experience. Master’s thesis, Ocean University of China, Qingdao (2013)Google Scholar
  16. 16.
    7tin. March VR big data in 2018. http://www.7tin.cn/news/109733.html. Accessed 16 Sept 2018
  17. 17.
    Yivian, X.: Pico VR machine sold 618, ordinary users favor 1500~2000 price. https://yivian.com/news/47065.html. Accessed 16 Sept 2018
  18. 18.
    Lan, T., Li, L.: Domestic field independent/field dependent cognitive style research and thinking. Examination Wkly. 25–26 (2011)Google Scholar
  19. 19.
    Peng, X., Guo, Y.: Research on event-related potential of personality. J. Nanjing Normal Univ. Soc. Sci. Ed. 103–109 (2006). ISSN 1001-4608Google Scholar
  20. 20.
    Bahar, M.: The effect of instructional methods on the performance of the students having different cognitive styles. Hacettepe Üniversitesi Eğitim Fakültesi Dergisi 24(24), 26–32 (2003)Google Scholar
  21. 21.
    Wu, H.: The effects of field independent/field dependent cognitive styles on incidental vocabulary acquisition under reading task. Theory Pract. Lang. Stud. 8(7), 813–822 (2018). ISSN 1799-2591CrossRefGoogle Scholar
  22. 22.
    Hongjia, Z., Ling, W., Min, Z.: The relations among creative cognitive style, creative personality, and creative thinking. Stud. Psychol. Behav. 16(1), 51–57 (2018)Google Scholar
  23. 23.
    Qi, D., Wenda, Q.: A new understanding of the side function of language function in brain functional imaging research. J. Beijing Normal Univ. Soc. Sci. Ed. 4, 60–67 (2003)Google Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Tsinghua UniversityBeijingChina
  2. 2.iQIYI, Inc.BeijingChina

Personalised recommendations